Do basketball and burritos go together? They do for Twitter followers of Mexican grill chain Chipotle during the National Basketball Association Finals.
Every time an announcer says the word “free” during the official broadcasts of NBA Finals games, Chipotle is “freeting”—live-tweeting a unique code good for a free burrito via its @chipotletweets Twitter account.
The free burritos will go to the first 500 people who text the correct codes to 888222 during the first half of NBA Finals games and to the first 1,000 who do so during the second half.
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