Chipotle Bowls Over Twitter Users Who Left Their Lunches at Home

The fast-casual chain is promoting its new line of Lifestyle Bowls

Chipotle's new line of Lifestyle Bowls debuted Jan. 2 Chipotle
Headshot of David Cohen

Chipotle is coming to the rescue of lucky Twitter users who were unlucky enough to leave their lunches at home.

The fast-casual restaurant chain is sharing free entrée codes that can be redeemed for its new line of Lifestyle Bowls, which joined its menu Jan. 2.


Chipotle’s existing Whole30, Keto, Paleo, high protein, vegan and vegetarian Lifestyle Bowls were enhanced with a Supergreens salad mix and Whole30-compliant chicken, helping customers comply with their dietary choices.

The company said research from athletic social networking site Strava found that most people will abandon their New Year’s resolutions on Jan. 19, Quitter’s Day, and it wanted to help promote a healthy lifestyle beyond Quitter’s Day.

Chipotle is also offering free delivery on Lifestyle bowls throughout the month of January when customers order via its application or website. David Cohen is editor of Adweek's Social Pro Daily.