Chip Kidd Thinks Little of the Kindle

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Okay, one more bit of Kindle commentary and then we’re done, we promise. But this one’s funny, so it’s worth it. It’s from the brilliant A Brief Message site and it’s what Chip Kidd thinks of the new e-book device. Or, rather, he offers up no thoughts, save for a short and sweet PS. We’ll save the best for your own reading, but here’s a little:

What no one seems to get through their thick skulls, even after untold millions of dollars have been wasted on the concept: PEOPLE DON’T WANT TO READ BOOKS ON A SCREEN. Why is that so hard for someone as obviously smart as Jeff Bezos to accept? The reason the iPod took off is that music was never meant to be a “thing” in the first place. It was born as pure sound, and pure sound is what it has returned to.