China to Launch Hobbled Mobile TV Service for Olympics

When the Beijing Olympic Games begin this coming August, China’s much-touted mobile TV broadcast service won’t be operating at full capacity, according to EE Times:

“The homegrown Chinese system has been designed to operate by picking up two signals: a 2.6-GHz satellite signal and a 700-MHz terrestrial signal. However, no satellite will be operating in time to realize the full promise of the China Multimedia Mobile Broadcasting (CMMB) standard—technology also known as STiMi (Satellite and Terrestrial Interactive Multiservice Infrastructure).”

What

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in