Chevrolet is targeting young adults with a holiday campaign on Dailybreak’s platform, which includes 10 million consumers who have signed up for promotions that get pushed via social channels and email. The effort, dubbed Home for the Holidays, begins today and runs through Dec. 31, pitching the chance to win either a Chevy Cruze, Sonic or Spark.
To enter to win, participants answer a handful of trivia questions about such things as how to drive in wintry conditions, how many airbags Chevy's economy-sized models include, and what drivers can do with the OnStar app.
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