Chevy Turns #TechnologyAndStuff Fail into Marketing Win
ICYMI, Chevrolet Regional Zone Manager Rikk Wilde got a lot of attention for screwing up his lines while presenting the World Series MVP Award to San Francisco Giants pitcher Madison Bumgarner last night.
We felt bad for the guy, who was a case fit for our friends Bill McGowan and Mr. Media Training. But the line “class-winning…leading, uh, you know, technology and stuff” went viral.
Rather than shy away from all the jokes, Chevy joined the crowd and made the hashtag its own.
Truck yeah the 2015 #ChevyColorado
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