Chevy Taps Into SXSW Buzz; Before It Begins
One of SXSW’s major sponsors, Chevy, is already trying to capitalize on the massive buzz around the conference with a few programs that got underway this week.
The company has sent a team of bloggers to road trip it down to Austin from their hometowns and document their journey.
Fleishman-Hillard is working with GM on the campaign. We spoke with Christopher Barger, Director, Global Social Media at GM, about the program. “A lot of what we’re doing [at SXSW] is very subtle,” he said.
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