Check-In CES: Smartwatch Startups
The all-purpose wrist device is proving a more difficult proposition than expected
Wearable technology is presented as a single trend, but it is in fact the convergence of two trends – fitness tracking and smartphone connectivity. The next wave of wrist technologies is trying to bridge this divide with broad-spectrum, multipurpose devices. The problem is that these devices are marketed for two very different consumers – fitness enthusiasts and technology geeks. The Galaxy Gear is far too bulky to wear during rugged exercise, and fitness trackers lack the depth in functionality expected of smartwatches.
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