Check-In CES: Image Is Everything
Larger companies need to think outside the box
One of the most decorated companies at CES 2014 won’t have a booth. Fuseproject won several Innovations Design and Engineering awards this year at CES for its contributions to an often overlooked element of consumer electronics: image. This year, the company helped craft the image behind Game Golf, Ouya and August, adding to its consumer electronics credentials which include the Jawbone connected product suite. Fuseproject is not alone in this business, but its accolades support the idea that – especially in emerging consumer technologies – image is everything.
It’s hard not to reference Nest when talking about image, as its efforts in turning thermostats into a compelling and sexy consumer electronics trend are extremely impressive.
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