Chase Bank Paid $1M to Sponsor NYT iPad App
Who says banks don’t print money? Chase Bank must have used up a few toner cartridges firing up $1 million to sponsor The New York Times‘ iPad application, as reported by Silicon Alley Insider via TBI Research analyst Rory Maher.
According to Maher, the sponsorship of the iPad app was part of a larger deal between the two companies, and it is exclusive for three to six months.
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