Chartboost Partners with Chukong Technologies to Expand Into China

Mobile game discovery and monetization platform Chartboost has announced its partnership with mobile games company Chukong Technologies to expand its reach into Asia, providing Chinese developers with the tools necessary to find new players and monetize their games to achieve increased revenue and higher user retention.

As a mobile market, Chartboost says China is expected to be worth more than $3 billion by the end of 2014, and its presence in the area will help developers make the most of the region’s fragmented market, which includes over 200 different app stores for potential publishing.

“There are enormous opportunities in emerging mobile markets, and this partnership is the first step in a larger global strategy for Chartboost,” said Maria Alegre, CEO and co-founder of Chartboost.