Chartboost brings on Google’s Kellogg to expand its network

Mobile game cross-promotion service Chartboost is pushing to expand its network, bringing on Clay Kellogg as its new chief revenue officer. Kellogg was previously the business development lead at Admob and Google’s head of mobile platform and partnership strategy.

Chartboost positions itself as an alternative to traditional promotional services by allowing developers trade cross-promotion advertising directly. As competition in the  mobile advertising market has become more intense, Chartboost has seen new competition emerge on two fronts. In his new role, Kellogg will be helping the company add more publishers to its network, and will lead the company’s business development team.

On one hand, Chartboost’s services are competing against traditional advertising from companies like InMobi, Millennial Media, LifeStreet and Google’s Admob. On the other hand, the company is also challenged by a growing number of alternative advertising and monetization solutions provided by the like of Kiip, PlayHaven and Vungle.

Despite stiff competition, Chartboost is growing rapidly. As part of today’s announcement, the company revealed it is now serving 2 billion game sessions per month and has tripled the amount of apps in its system in the last four months. Chartboost is now working with more than 4,000 developers, including Kabam, GREE, Backflip Studios and Outfit7. In February, Chartboost reported it had served more than 1 billion impressions since it launched in April 2011.

Chartboost is backed by $2 million in Series A funding from Translink Capital, SK Telecom Ventures, and XG Ventures.