Chartboost brings on Google's Kellogg to expand its network
Mobile game cross-promotion service Chartboost is pushing to expand its network, bringing on Clay Kellogg as its new chief revenue officer. Kellogg was previously the business development lead at Admob and Google’s head of mobile platform and partnership strategy.
Chartboost positions itself as an alternative to traditional promotional services by allowing developers trade cross-promotion advertising directly. As competition in the mobile advertising market has become more intense, Chartboost has seen new competition emerge on two fronts.
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