Charm App Brings Video Profiles to Online Dating

The new app from MeetMe takes an different approach to the standard online dating experience which reduces people to a personal ad and a profile picture.

With nearly more than one third of relationships starting online and nearly 50 percent of those relationships resulting in marriage, shallow is the last thing we want when it comes to online dating. The problem according to the CEO for MeetMe Geoff Cook, is that social networking is essentially a highlight real of people’s lives and these aren’t exactly the most authentic moments.

So the MeetMe team created a new video-based dating app called Charm, which enables users to browse and share three -10 second videos.

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