How Brands Can Add Charitable Campaigns To Their Facebook Pages

The holiday season is the season of giving, and Charitable Checkout developed a solution for brands on Facebook to incorporate giving into their marketing efforts by offering users of the social network rewards for donating to causes.

The holiday season is the season of giving, and Charitable Checkout developed a solution for brands on Facebook to incorporate giving into their marketing efforts by offering users of the social network rewards for donating to causes.

In the example pictured, visitors to the Omaha Steaks Facebook page who donate $5 to the American Red Cross will receive $10 coupons for Omaha Steaks, and the brand will publicly thank donors via Facebook. Donors can also be thanked with perks including digital media, product samples, and loyalty points.

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