Changes to Housing, Employment and Credit Ads on Facebook Go Into Effect Wednesday

Advertisers must indicate special categories, as initially revealed earlier this year

Facebook provided an update on its efforts to prevent usage of its platform for discrimination in ads for housing, employment or credit.

The social network said in August that advertisers, developers and partners must indicate when their ads promote housing, employment or credit by selecting a special ad category, which began rolling out in Ads Manager in July and was extended to the Marketing API (application-programming interface) Sept. 16.

The company added at the time that all housing, employment or credit ads that had not implemented the special ad category flows by Dec.

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