Chairman Sagmeister Charms Again

We’ve definitely heard this story before, but somehow it never gets old. Five years ago, Sagmeister took a sabbatical–a year without clients, he calls it. It was 1999, things were good back then, and it was the kind of thing that world famous designers would do.

Sagmeister was complacent. He took his diary (one that he’d kept since he was 14) and drew out a few dozen “truths.” These maxims became the subject matter for a year of artistic explorations.