Charles F. Frost was an Oglivy & Mather advertising executive who worked on the American Express account in the 1960s, and his name was kept alive by being featured on credit cards displayed in ads for American Express. Now, “CF Frost” has taken over the American Express Instagram account.
CF Frost will post on Instagram about his “day-to-day activities and adventures, from the ordinary to the extraordinary,” in an effort to showcase the benefits of being an American Express member and card-holder.
According to American Express, CF Frost will visit iconic locations in New York and across the globe, where he will interact will several surprise guests.
Readers: What do you think of the CF Frost takeover campaign on American Express’ Instagram account?