CEOs Working Retail: Smart Move or PR Stunt?

It’s tough being a CEO. No, seriously: How can the head of a retail giant maintain a positive pseudo-relationship with hundreds or even thousands of employees when it’s hard enough for C-levels at small businesses to let all their people know that they care?

Hubert Joly, newly appointed CEO of big-box chain Best Buy, decided to pull a twist on the “Undercover Boss” concept and work on the floor in a retail capacity for the first week of his new job.

What’s

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