CEOs More Concerned with Reputation Management Than Ever Before
Study from Weber Shandwick and KRC Research.
Yeah, we went there again.
Earlier today, a study from the New Jersey branch of PRSA told us that more business executives have begun to see the value of PR even if they don’t quite understand how it works.
A separate study released yesterday by Weber Shandwick reinforces that conclusion: CEOs in particular care more about managing their own reputations than ever before.
The CEO Reputation Premium: Gaining Advantage in the Engagement Era, created by Weber and KRC Research, started with a basic premise: the public’s perception of both individual chief executives and “CEOs” in general has declined in recent years following a major recession and countless examples of execs behaving badly.
The
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