Cellufun Adds Real Stores To Mobile Virtual World
Cellufun, whose mobile virtual world mixes social media with game play, has added a new dimension to its community – shopping!
Within the Cellufun world, members create avatars who interact with each other in multi-player games and other group activities to advance and earn points. Now players can take the Cellupoints they win and spend them at the virtual CelluMall.
The first store in the mall is a virtual bakery, sponsored by the “real” online bakery Geoff & Drew’s, where players can buy their avatars virtual cookies, brownies and other goodies.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in