Celltick Takes over Idle Screen for Coke in Thailand

Celltick, which develops idle screen marketing solutions for dell phones, can now count Coca-Cola among its clients. Coke’s media agency Initiative has hired Celltick to promote soft drink giant’s ad campaigns in Thailand, specifically to that much-coveted 15- to 24-year-old demographic.

At the recent Coke Zaah music festival in Bangkok, Celltick’s LiveScreen Media platform was used to deliver messages to the mobile screens of young adults’ phones promoting the event. There was also a call-to-action for a free gift.

The campaign, which ran for five days, also gave music fans the chance to download vouchers that they could redeem by flashing the SMS message at the festival. According to the companies, the “overwhelming response” was much higher than the target of 15,000 voucher downloads from the roughly 650,000 folks given the opportunity.