Celltick Takes over Idle Screen for Coke in Thailand
Celltick, which develops idle screen marketing solutions for dell phones, can now count Coca-Cola among its clients. Coke’s media agency Initiative has hired Celltick to promote soft drink giant’s ad campaigns in Thailand, specifically to that much-coveted 15- to 24-year-old demographic.
At the recent Coke Zaah music festival in Bangkok, Celltick’s LiveScreen Media platform was used to deliver messages to the mobile screens of young adults’ phones promoting the event. There was also a call-to-action for a free gift.
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