Celltick Invades Mongolian Cell Phones

Celltick, whose LiveScreen Media platform takes advantage of a phone’s idle screen to deliver marketing messages, has scored a deal with Mobicom, the first mobile operator in Mongolia.

The agreement calls for Mobicom to use LiveScreen to deliver message teasers to its customers who can then go through an “intuitive” click-through process to access further information.

Celltick has a strong Asia-Pacific presence, with regional carrier partners in Thailand, India, Sri Lanka and Vietnam.