Celebrities, Politicians Turn to Instagram to ‘Stop This Story’ of Antisemitism

The campaign uses AR effects to help generate awareness

Israeli President Reuven Rivlin was among those lending a hand to the cause Stop This Story
Headshot of David Cohen

Moshe Kantor, president of the World Holocaust Forum Foundation and the European Jewish Congress, turned to augmented reality to amplify a message about serious reality.

Kantor spearheaded the Stop This Story campaign, which uses Instagram’s AR effects to generate awareness about antisemitism.

Stop This Story was timed to debut ahead of the fifth World Holocaust Forum, which will take place at Yad Vashem, Israel’s official memorial to the victims of the Holocaust, Jan. 23.

Leading AR effects creators designed Stop the Story effects that are adjusted to the palm of the hand in pictures, enabling Instagrammers to easily create and share their own.

International celebrities and politicians already on board include former National Basketball Association player Omri Casspi, actress Vanessa Kirby (The Crown), Israeli supermodel Bar Refaeli and Israeli President Reuven Rivlin.

Israeli supermodel Neta Alchimister
Stop This Story
Former NBA player Omri Casspi
Stop This Story
AR effects creator Holy Maria
Stop This Story
World Holocaust Forum Foundation and European Jewish Congress president Moshe Kantor
Stop This Story
Actress Vanessa Kirby
Stop This Story
Israeli supermodel Bar Refaeli
Stop This Story
Israeli President Reuven Rivlin
Stop This Story
Israeli supermodel Yael Shelbia
Stop This Story
Sex therapist, media personality and Holocaust survivor Ruth Westheimer
Stop This Story
Israeli soccer player Eran Zahavi
Stop This Story

Stop This Story also includes a time-lapse video project featuring sex therapist, media personality and Holocaust survivor Ruth Westheimer and telling the story of antisemitism from the 1930s through today.

Kantor said in a release, “Antisemitism, in all its various forms, harms Jews around the world on a daily basis, whether in their homes, streets, schools, universities, synagogues and online. This phenomenon causes more than 80% of the Jews of Europe to fear for their safety and more than 40% of them to consider leaving their homes and communities.”

He added, “The best way to spread any message today is through social media because social networks and those who use them have the power to make the necessary changes in our societies.” Instagram users are a significant demographic segment that is growing rapidly, and I have always argued that the best way to fight any form of prejudice is through education and awareness. Creating awareness of the story of antisemitism is the first step necessary to stopping it.”

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.