5 Ways Brands Use Pop Culture Icons in Cross-Platform Campaigns
How to promote multi-tasking talent...
‘Celebrity Row’ at New York Knicks games is a longtime tradition featuring courtside appearances by well-known personalities who attend to (in most cases) watch the team lose.
Of course, sports teams aren’t the only “brands” supported by celebrities and other pop culture icons: personalities with healthy followings now wield more social influence on an ever-expanding number of digital platforms. In response, brands have enlisted them to work on a wider range of projects from charities to parodies.
At the recent Media Summit New York, media and marketing executives discussed the merits of such cross-platform initiatives and called on case studies to show those that had achieved diverse objectives.
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