CDA, Martha Stewart Bake Pact
Callaway Digital Arts — which has made a name for itself producing apps for Apple’s iPhone and iPad aimed at kids — has entered into a partnership with Martha Stewart.
Stewart and Callaway will collaborate on Martha Stewart Makes Cookies for iPad, a new interactive cooking application aimed at families looking for fun recipes during the holiday season. The app features instructional videos, baking tips and a variety of cooking tools.
CDA executives said the new Martha app would be one of several “high-profile” iPad-centric projects in the works over the coming months.
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