College Network, Thought Equity Motion to Help Colleges, Universities Digitally Archive Sports Footage College Network teamed up with Thought Equity Motion to offer colleges and universities the ability to monetize their video sports libraries using the latter’s Hosted Video Management & Delivery Platform.
Its 175 or so member schools will be able to: digitize and preserve master, broadcast-quality assets in enterprise-class, geographically redundant storage facilities; search, preview, clip, and download games in multiple formats from any Web browser; use a Web-based portal to deliver content to partners, broadcasters, and other third parties in seconds; integrate more digital content into their websites; support rich-media experiences such as the NCAA Vault and the ACC Vault with content from their digital archives, including play-by-play metadata indexing, search, and social and sharing features; and license content via Thought Equity’s global sales force. College Network vice president and general manager Patty Hirsch said:

The College Network is excited to be teaming up with Thought Equity Motion, which works with some of the most widely recognized sports-rights holders in the world, to offer our customers a unique and comprehensive set of services. The ability to unlock more video through Thought Equity Motion’s archive and metadata tools enables our partners to stream more premium content on their official athletic sites, deepening fan engagement, extending the life of their seasons year-round, and increasing time spent and inventory to drive advertising value.

Thought Equity Motion founder and CEO Kevin Schaff added:

Our partnership with College Network will enable collegiate athletic organizations to preserve their rich video heritage and prepare their video content for next-generation uses. Our integrated archive-management solutions will enhance the overall utility of institutions’ archives for fans, coaches, and partners. Once their archives are digital and tagged with “smart content” metadata, colleges and universities can access, deliver, and add value to their content at a scale not before possible. David Cohen is editor of Adweek's Social Pro Daily.