CBS To Use Lasers To Brand Its Fall Shows On Eggs



The network plans to announce today that it will place laser imprints of its trademark eye insignia, as well as logos for some of its shows, on eggs — 35 million of them in September and October. CBS’s copywriters are referring to the medium as “egg-vertising,” hinting at the wordplay they have in store. Some of their planned slogans: “CSI” (“Crack the Case on CBS”); “The Amazing Race” (“Scramble to Win on CBS”); and “Shark” (“Hard-Boiled Drama.”). Variations on the ad for its Monday night lineup of comedy shows include “Shelling Out Laughs,” “Funny Side Up” and “Leave the Yolks to Us.”

Plus this:

We’re Hearing: Viacom Is Close To Buying The Humor Newspaper And Web Site The Onion…Not A Done Deal Yet…

Equals irony.

For CBS’s Fall Lineup, Check Inside Your Refrigerator [NYT]