CBS Revamps Interactive Ops

NEW YORK In an effort to more closely align with parent CBS Corp., CBS Interactive has restructured, expanding the roles of management teams and adding senior executives.

CBS Interactive comprises, the CBS Audience Network,,, CBS Mobile, and other properties, including CBS EyeLab, and

“It’s not about being our own separate island. It’s about plugging more into CBS Corp. The point of it is that CBS is taking a greater stake in CBS Interactive,” said Quincy Smith, president of the net’s interactive operations.

The expansion of senior management roles includes Anthony Soohoo, svp and general manager of entertainment (which encompasses the CBS Audience Network,, — which Soohoo founded — and, who will now also oversee content for CBS online, cross-platform production and original Web entertainment.

Jason Kint, who manages, adds to his responsibilities, while Jeff Sellinger continues to oversee mobile operations and Patrick Keane continues to supervise analytics, sales operations and sales marketing. co-founders Felix Miller, Martin Stiksel and Richard Jones helm their creation.

Smith described the meaning behind some of the changes. For example, if Kint has an idea for the network on broadcast television, management works to apply that concept. The same goes for working more closely with CBS Radio.

In addition, Byron Rubin, a senior executive of CBS’s corporate development, mergers and acquisitions group, has been promoted to evp, chief financial officer for the group. Michael Marquez, svp, strategy and corporate management, has been promoted to evp, adding oversight of business development. This includes day-to-day management of all 245 partners in the Audience Network.

The division has also opened a satellite office in Menlo Park, Calif., to increase its interaction with Silicon Valley. Steve Snyder, chief operating officer, will manage the office.