CBS Revamps Interactive Ops

NEW YORK In an effort to more closely align with parent CBS Corp., CBS Interactive has restructured, expanding the roles of management teams and adding senior executives.

CBS Interactive comprises CBS.com, the CBS Audience Network, CBSSports.com, CBSNews.com, CBS Mobile, Last.fm and other properties, including CBS EyeLab, Wallstrip.com and MobLogic.tv.

“It’s not about being our own separate island. It’s about plugging more into CBS Corp. The point of it is that CBS is taking a greater stake in CBS Interactive,” said Quincy Smith, president of the net’s interactive operations.

The expansion of senior management roles includes Anthony Soohoo, svp and general manager of entertainment (which encompasses the CBS Audience Network, CBS.com,

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