CBS Radio Prez: Radio Will Become Like TV

Embattled CBS Radio president Dan Mason is in a difficult position. After the unceremonious exits of Howard Stern and Don Imus, terrestrial radio is considered something of a content ghetto. Internet radio is on the rise; satellite radio’s two heavyweights might merge, offering a la carte programming. iPods — another competitor for eardrums — are the epitome of cool. And, as Jack Myers writes for Mediavillage, “Mason also has the task of working for two task masters — Les Moonves and Sumner Redstone — who are not inclined to tolerate either poor performance or artificial hype.”