CBS Outdoor Goes Interactive With 'txt2go'
CBS Outdoor is going interactive via a newly launched text messaging capability for its advertisers’ campaigns. Called txt2go, the new platform, announced Tuesday (May 26) includes a text keyword placed on outdoor signs that passersby can use to access messages from the advertiser, such as special offers, coupons and promotions.
While many advertisers have experimented with interactive outdoor campaigns, CBS Outdoor is the first outdoor company to provide a turnkey messaging solution for its clients.
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