CBS' New Digital Chief: 'Light Up' And Leave Me A Phone
PaidContent interviews CBS’ new digital honcho, Quincy Smith, and asks why he’s bullish on them. Aside from heaping praise on outgoing chief Larry Kramer, Smith proposes a couple of intriguing, even “radical” ideas:
They are the #1 outdoor ad company, he says, so “What if we put routers on every sign and WiFi enabled cities faster than any municipality could?” They probably won’t right away start sending ads to cellphones from those billboards. “Not everybody likes their phones lit up every time they walk across the block so these are the kinds of things we need to think about is that subtle balance.
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