CBS Interactive Pulls Plug on Third-Party Ad Networks
The party is over for third-party ad networks at CBS Interactive, as the company will announce Monday that it will sell its online inventory on its own, AdAge.com reported.
AdAge.com added that CBS Interactive is the largest Web entity to cut off third-party networks, with more than 60 million monthly unique visitors, according to comScore.
The company will launch its own internal ad network to service advertisers seeking demographics or remnant display advertising across its sites, telling AdAge.com
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