CBS Enters the Widget Business

Business 2.0 blog the.n@xt.net is reporting that CBS Interactive president Quincy Smith is going widget crazy. He just announced a bunch of partnerships with software vendors that will help spread CBS content around the Web.

The list of companies reads like a who’s who of Web 2.0 developers, all of which are involved in widget development or content syndication.

Money quote: Chris Marentis, the CEO of Clearspring, one of the new CBS partners, said that “the networks realize the distributed content world is where it is going.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in