CBS Could Reportedly Sell Off Radio Unit to Cumulus
On the heels of Cumulus shaking up the radio landscape by bringing Country back to New York, there’s word that the media company may be ready to become even bigger. The New York Post reports that Cumulus may ultimately purchase CBS Radio. Cumulus is the second largest radio outfit in the country behind only Clear Channel.
The newspaper says the first step would be a spinoff of the CBS billboard division. That has fueled the fire that a radio acquisition would follow, although likely not for another year or two.
The
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