Cause Marketing Meets Social Media

NEW YORK Target is no stranger to cause marketing. The retailer is unusual in that it dedicates 5 percent of its income to charity. It’s also no stranger to social marketing, having more than 260,000 fans on Facebook.
 
Last week, it brought the two together by kicking off “Bullseye Gives,” a campaign that invites users to choose from a list of 10 charities to which Target will donate $3 million. The social twist: After voting for a charity, users are invited to broadcast their selection to their Facebook friends via their news feeds, the running summary of updates that is central to the Facebook experience.

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