Catmoji Is Pinterest for Cats

Let’s backtrack a bit. With Pinterest’s sudden and persuasive emergence into success about a year ago, pitches promising startups that are “Pinterest for fill-in-the-blank” are quite the rage.

In most cases it’s a sign of failure. Why be another Pinterest, when Pinterest does it so well?

But here’s Catmoji‘s persuasive pitch: “Because the Internet love cats and we want to make the Internet a better and happier place with cats!”

A Pinterest for cats could be the next big thing, even though Catmoji looks so much like Pinterest that I’m not sure whether the rustling paper sounds I hear are cats or copyright lawyers at play.

But