Catching Up With Heidi Krupp: Branching Out From Publishing PR and Tips for Getting on Oprah

Recently I had the chance to speak with Heidi Krupp, CEO of Krupp Kommunications. While Krupp’s agency, also know as K2, has built a formidable presence in the publishing world, her team has also branched out as of late with a wide variety of clients.

Krupp, who worked briefly at Ruder Finn, told us about starting her agency, “All it takes is $5,000 to start a business.” Krupp herself acquired that $5,000 buy selling her car, a Toyota Celica.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in