Casual Connect Seattle 2012: Putting Actual Strategy into Social Games
Adding strategy to social games can help developers struggling with high user acquisition costs because strategic games attract players that will stay longer and pay more, says Dan Chao, director of product at GREE/Funzio. Chao gave a talk on adding strategy to social games at the Casual Connect conference, happening now in Seattle.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in