Case Study: How Pepe Jeans grew international influence, engagement through Facebook

Pepe Jeans London is one of the world’s largest fashion brands. With over 300 stores on 5 continents, it is also one of the most global. And no one region dominates their global presence, rare even in the internationally-driven fashion world. Add to that the fact that the brand’s target audience is young and socially savvy, and it is clear that social media channels are one of the brands best opportunities to reach and engage their worldwide audience and help the brand succeed overall.

Challenge:

Until recently, however, the brand faced challenges in terms of their social media strategy, and the management of their Facebook presence worldwide. Early

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