Cars.com Driving Traffic to Auto Dealers

With auto sales at depressed levels — and classified ads with them — Cars.com, the car shopping site owned by five newspaper chains, says its traffic is surging.

Cars.com said in January potential buyer contacts with its advertisers increased 20% over January 2008, when it was setting traffic records.

And after its commercials ran on Super Bowl XLIII on Feb. 1, “the site saw a surge in February traffic,” it reported.

The Cars.com ad, “Lifetime of Confidence,” reached more than 98 million viewers, and, the company claims “also broke through with viewers.”

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