Cards Against Humanity Sells Out of '12 Days of Holiday Bullsh*t for $12'
Cards Against Humanity, a raunchy card game that has become a hugely popular party pastime since its release in 2011, is no stranger to creative promotions; last year, the brand released a pay-what-you-want expansion that generated $70,000 for parent company Wikimedia.
This year, the brand came up with a holiday promo that boasts a certain level of crass honesty rarely seen in the world of Mall Santas and Black Friday sales — rather than waving shiny things in the faces of consumers and trying to convince them why such things are necessary for a joyful holiday, CAH just came right out and called their promo what it is: Twelve Days of Holiday Bullshit.
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