Captain Up Launches to Boost User Engagement, Retention

Captain Up, an engagement and retention platform which specializes in gaming and social tools, has announced its global public launch. The company aims to turn casual app and website users into loyal customers through the integration of user retention and monetization tools, which make experiences feel more social, or feel more like games.

The Captain Up platform can be integrated into websites, or into iOS and Android applications. The platform introduces gaming tools to a user’s experience, such as points systems, badges, levels, tournaments and rewards.