Capitol Leader Releases Ad Rates

A couple of Capitol Leader updates:

The paper has announced some of their contributors: Bruce Fein, Dr. Ronald Walters, Jack Valenti, Andrew Rasiej and Micah Sifry. Their full bios after the jump…

We’ve also obtained some of their promotional material, including their ad rates.

Intro page

“Founder” Rates

Capitol Leader’s Leaders

Ad Rates

Some notes:

  • The paper comes out on the 21st…an interesting gamble since the first four issues will come out when Congress is out of town.

  • How do these ad rates stack up with Capitol Hill competitors? Our initial analysis indicates the rates are quite similar to those of The Hill and Roll Call. Is this a bold, cocky move? Or a way of saying, “We’re here to play with the Big Boys from Day One?”

  • Which lovely FishbowlDC reader will send us the ad rates for those other Capitol Hill publications?

  • What will Capitol Leader’s circulation be? And does it matter? In the Capitol Hill market, it’s not always circulation that is the biggest indicator of success–it’s influence and proven readership. And there’s always a difference between “circulation” and “paid readership.” Roll Call has a circulation of roughly 18,000 and The Hill, which advertises on their front banner that they have the “largest circulation of any Capitol Hill publication”, has a circulation of 21,000 (according to their website). Yet Roll Call makes more money and has historically been the market’s dominant newspaper (although, to be fair, most everyone concedes that The Hill has made significant strides in recent years to reduce the reporting gap).

    Reader thoughts? And how’s that dry run coming along, Capitol Leader?


    Bruce Fein: Contributor
    Bruce Fein is a constitutional and international lawyer with Bruce Fein & Associates and The Lichfield Group. He
    served as associate deputy attorney general under President Ronald Reagan and was a member of the ABA Task Force
    on presidential signing statements.

    Dr. Ronald Walters: Contributor
    Mr. Walters is internationally known for his expertise on the issues of African American leadership and politics, his
    writing and media savvy. He is director of the African American Leadership Institute and Scholar Practitioner Program,
    Distinguished Leadership Scholar at the James MacGregor Burns Academy of Leadership, and professor in government
    and politics at the University of Maryland. Author of numerous books and recipients of several awards, Walters also
    served as deputy campaign manager for the Jesse Jackson presidential campaign in 1984. He also serves as senior policy
    consultant to W.K. Kellogg Foundation

    Jack Valenti: Contributor
    Jack Valenti has led several lives: a wartime bomber pilot, advertising agency founder, political consultant, White
    House Special Assistant, author, and movie industry leader. In WWII he was awarded the Distinguished Flying Cross,
    the Air Medal, Distinguished Unit Citation, and the European Theater Ribbon. He co-founded the advertising/political
    consulting agency of Weekley & Valenti and in 1951 and was aboard Air Force One back to Washington with President
    Johnson where he became the first newly hired Special Assistant to the President immediately following the
    assassination of JFK. He became the third man in the Motion Picture Association’s history to become its leader where
    he is currently the Chairman and CEO. Additionally he is the Recipient of Legion d’Honneur, the French Legion of
    Honor, has his own star on Hollywood’s Walk of Fame, and named a Life Member of the Directors Guild of America.

    Andrew Rasiej: Contributor
    Andrew Rasiej is the Founder of the Personal Democracy Forum and has served as an advisor to Senators and
    Congressman and political candidates on the use of Information Technology for campaign and policy purposes since
    1999. He spearheaded the creation of a NetGuard which will provide emergency technical, communication, and database
    support in the event of a natural disaster or terrorist strike, currently being built by the US Department of Homeland
    Security. He is the founder and Chairman of MOUSE (Making Opportunities for Upgrading Schools and Education), the
    co-founder of www.mideastwire.com, and former chairman and co-founder of the eMusic Live. He is a past recipient of
    the prestigious David Rockefeller Fellowship.

    Micah L. Sifry: Contributor
    Micah L. Sifry was an editor and writer with The Nation magazine for thirteen years, writing widely on domestic and
    international politics. Since 1997, he has been a senior analyst with Public Campaign, working on comprehensive
    campaign finance reform. He has published articles in The Washington Post, The Los Angeles Times, Newsday, The
    American Prospect, The Hill, Salon.com, IntellectualPolitics.com, The Nation, and The American Prospect. He has also
    written for The New York Times, Newsday, HotWired’s Netizen, World Business, The New York Observer, George,
    Los Angeles, Elle, Inside Media, The Village Voice, and The Progressive. He is also, co-author of Is That a Politician in
    Your Pocket? (John Wiley & Sons, 2004). He has appeared on CBS “This Morning,” MSBNC, C-SPAN, MTV News,
    National Public Radio, Air America and many talk radio programs, and is frequently consulted as a leading source on
    third-party politics by many reporters.