CJR Crunches the Capital New York Paywall Numbers
Capital New York’s imminent paywall works out to $16.41… per day. We shared our skepticism about the recent announcement of a $5,990 annual climb for subscribers; this morning, the Columbia Journalism Review‘s Dean Starkman takes a different view:
The secret to Capital New York is that it only has to sell 600 or so subscriptions to break even, and it’s probably going to do better than that because it’s not like apples in at least one important respect…
[Politico Pro’s] numbers are about 1,700 organizations and 10,000 readers.
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