Facebook Introduces Canvas, an Immersive, Full-Screen Mobile Ad Unit

Facebook Thursday announced the official rollout of its Canvas full-screen immersive advertising product for iOS and Android phones.

Facebook Thursday announced the official rollout of its Canvas full-screen immersive advertising product for iOS and Android phones.

Canvas is currently available to all advertisers, via an easy-to-user, self-service tool in Power Editor, and it creates News Feed ads for users with iOS and Android phones.

Product lead Paresh Rajwat said Facebook is working on expanding Canvas to areas such as Instagram and Facebook Audience Network, but this will likely not occur during the first half of 2016.

The social network said it created Canvas with input from the creative community throughout the entire process, which began in November 2014, adding that the goal was to present advertisers large and small with a “fully customizable digital space on which to build multimedia stories,” allowing them to mix video, photos, text and call-to-action buttons in a fully immersive environment for users.

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