Cannes Lions Get Design Equivalent

In a big move late yesterday, the powers that be behind the International Design Festival have announced that they are going to add Design Lions prizes, to be awarded along with their usual Cannes Lions. Most people have been pretty confused over the years why this, perhaps the biggest ad fest of the year, if not one of the very tops, has never included such a category. But we wonder no more, as it has all been set up and come June, the very first winners will have their trophies.