Cannes Lions Get Design Equivalent

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In a big move late yesterday, the powers that be behind the International Design Festival have announced that they are going to add Design Lions prizes, to be awarded along with their usual Cannes Lions. Most people have been pretty confused over the years why this, perhaps the biggest ad fest of the year, if not one of the very tops, has never included such a category. But we wonder no more, as it has all been set up and come June, the very first winners will have their trophies. Here’s some:

“…categories are: Packaging Design, Brand Identity and Environmental Design. Rodney Fitch, chairman and CEO of Fitch Worldwide, London, will be the chairman of the jury.”
“I had often wondered why Cannes never honored design; for isn’t design the very platform on which so much creative endeavor is based,” said Fitch in a statement. “Now that the world has come to its senses, I’m greatly honored and not a little humbled to be the Design jury’s inaugural president. I am confident the work we shall see will be inspirational and help make these Lions roar even louder.”