Can You Change the Message But Keep the Mascot?
In a post we did last week, about when a brand should change its mascot, we referenced a quote from Toniq MD Cheryl Swanson, who said McD’s might want to take a look at the Ronald McDonald and determine whether it’s “still meaningful or a throwback to the last century.”
In the comments section, shmaraksmpr asked if, in Swanson’s comments, there “was any mention of whether or not the spokesperson could stay the same but the messaging were different.”
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