Can the MyPRGenie App Help Connect PR Pros to the Media?

As members of the media, we know that one of the bigger challenges PR pros face is getting their content and their clients’ content into the right hands.

Of course we all have our mailing lists and Twitter columns–but a marketing platform called MyPRGenie, armed with the tagline “Turn Buzz Into Leads”, hopes to put everything you need to connect and push content to the best media contacts in the palm of your hand with its new “marketing suite” app. The company’s press release states that “Sales professionals have had access to this kind of data for years but this is the first time such a system has been added to a public relations platform”. We spoke to company founder and CEO Miranda Tan for details.

How did you build the database?

We focused on media contacts only. With the launch of the MyPRGenie crowdsourcing platform, we plan to use crowdsourcing and the latest technology to help us build the most up-to-date media database as oppose to the old fashion way of researching and mining for media contacts.
With the new app, users can “earn points” by providing media contacts for the database and “unlock” contacts for their own accounts. How does that work?
We only give points when users provide new media contacts. The more information the user provides, the more points they earn.  A user can earn up to 8 points for a new media contact if they provide information for the following fields: name, outlet, beat, telephone, email, city, state, country.
Is the app also a content distribution service?
Yes, the MyPRGenie platform also offers press release distribution, online newsroom, real time analytics and social media apps. We are also integrated with the Globewire newswire distribution and the MyPRGenie web distribution service, so users can post and share their press releases, photos and videos. We make it easy for the user to share content on over 28 social media networks.
In terms of membership, is there a standard monthly fee? Also: can users simply purchase immediate access to the entire database?
Yes, MyPRGenie PR packages start as low as $19/month and go to $500/month and all offer a free trial.  To access the entire global media database, the user needs to subscribe to the premium package which goes for $500/ month or $3,800/ year. Users can also now redeem their points for a free month of access.
What does MyPRGenie offer that PR pros couldn’t access before?
It combines key PR tools like press release distribution, real time tracking, social media apps, in one easy-to-use web platform. Users to create an online newsroom, distribute their press release, track their results in real-time and share their news, photos and videos on over 28 social media networks.

What do we think? Is this something we’d like to try? Here are a couple of screenshots if you’re curious: