Can Pop-Up Shops And High-End Coffee Help Dockers Shed Its Square Reputation?

Dockers, the official trouser of offices and business conferences all over the nation, are trying to become the pants you love to wear every day. In a somewhat open-ended story in this week’s Metropolitan section of The New York Times, the paper reports on the Dockers pop-up store in New York’s trendy Soho neighborhood. The brand is fighting its stodgy business-casual look in favor of one that will better appeal to a younger, fresher customer. Nobody, not even dad, wants to wear boring old Dockers anymore!