Can LiveJournal Keep Pace With Newer Social Media Startups?

With a new CEO at the helm, livejournal is on course for a major overhaul. But will the changes alienate loyal users?

livejournal-logo

Earlier this year, Bebo began working on a strategy for its triumphant return, which may or may not be successful. In attempting to modernize Bebo released its first app, Blab, which was quickly undercut by Vine messaging. Now LiveJournal, another network from the earlier days of social networking, is planning a relaunch, with an app is in the works.

According to TechCrunch contributor Sarah Perez, LiveJournal hasn’t been completely abandoned. The site still attracts more than 60 million unique visitors per month, and there are 48 million active journals.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in